Section: Generative AI & UGC Moderation

This section discusses the role of generative AI in enhancing gift card experiences and addressing risks associated with user-generated content (UGC). Key points include:

• Experience Enhancement: Generative AI can improve user experiences by creating personalized content, generating dynamic media, and fostering emotional connections through cultural adaptations. Success is measured using specific metrics.

• Custom Message Generation Risks: Examines the potential for harmful content, safeguarding minors, protecting against adversarial inputs, addressing copyright concerns, and managing platform liability.

• AI Moderation of UGC: Focuses on improving the accuracy of toxic content detection, leveraging multimodal AI capabilities, handling false positives, complementing AI with human review, and scaling moderation efforts in real time.

• Detection of Policy-Violating UGC: Discusses the distinction between benign and harmful content, adaptation to evolving policies, context-aware model performance, feedback loop enhancement, and balancing freedom of expression with safety concerns.

• New Experience Categories for Gift Cards: Highlights the potential for creating interactive formats, incorporating AR/VR experiences, unlocking new product categories, developing personalized storytelling, and expanding into corporate and loyalty sectors.