Agentic Commerce and Gift Cards

This section discusses the transformative potential of AI agents in the realm of gift card selection, purchasing, and management. Key topics include the ways in which agent-driven processes can improve gift card selection through preference analysis, calendar integration, and handling multiple recipients. It also considers the implications for recurring and situational gifting, such as the use of AI to trigger gifts for birthdays, anniversaries, achievements, or events, while balancing the risks of over-automation. Additionally, the section outlines the necessary controls for AI agent purchases, including permissions, decision overrides, biometric confirmations, spending caps, and compliance with consumer protection regulations. It highlights the importance of reducing accessibility friction by simplifying interfaces for tech-savvy users, facilitating voice-first interactions, enabling caregiver co-management, adhering to accessibility standards, and minimizing cognitive load. Finally, it addresses how merchants can adapt strategies in agentic commerce by adjusting product designs, altering promotional strategies, optimizing for upselling, transitioning from B2C to B2A (business to agent), and creating partnerships with ecosystems.